ActiveCampaign began as a solution for business owners who needed a way to keep in touch with their contacts. There was demand for a powerful, easy-to-use solution at a reasonable price with a market that lacked options.
To this day, we continue working on this mission and, even as we've experienced tremendous growth, we've stayed just as focused on fulfilling the needs of our customers. Perhaps more than most other companies, we listen to what our users want and then use this feedback to guide our development.
Over the years, the company has seen a number of drastic transitions. We cut our product line from eight distinct software solutions down to one so that we could focus our development resources. Later, we transitioned from a traditional software company to the SaaS model so we could provide a more consistent and stable experience for our users. At this point, we set a goal: to help marketers send fewer emails while still achieving better results by giving them the marketing automation and automated sales CRM features they need to send intelligent, targeted campaigns.
Through our pursuit of intelligent automation solutions that allow for responsible, yet more effective, marketing practices, we've had a direct impact on how marketing is done online. This is a source of pride for us, and we look forward to continuing to positively impact marketing best practices as we continue our aggressive feature development to enable even more personalized marketing experiences.
Today, I'm thrilled with ActiveCampaign as both a product and a company. We are growing at an incredible pace as we strengthen our position as an innovator in the marketing automation space. It's an exciting time to be here and I look forward to all the opportunity I see in the company's future.
- Jason F. VandeBoom
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